Horst Eidenmüller

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Down by Algorithms? Siphoning Rents, Exploiting Biases, and Shaping Preferences: Regulating the Dark Side of Personalized Transactions
Gerhard Wagner
Chair for Private Law, Business Law, and Law and Economics at the Humboldt University in Berlin and Academic Director of Humboldt’s LLM program on International Dispute Resolution
Horst Eidenmüller
Freshfields Professor of Commercial Law at the University of Oxford and Professorial Fellow of St. Hugh’s College, Oxford.

The rise of big data and artificial intelligence creates novel and unique opportunities for business to consumer (B2C) transactions. Businesses assemble or otherwise gain access to comprehensive sets of data on consumer preferences, behavior, and resources.